33 Tips for Marketing

In reading the article 33 Marketing Success Tips (Lautenlager, 2007) I found a wealth of information. I was reminded of a book I read a long time ago, Guerilla Marketing. The concept is all about marketing small business. For example “It's often said that doing anything for 21 days in a row will eventually turn into a habit for you. And a marketing habit is a great thing for any business to have” (2007). I thought the “tips” would make a great check list for anyone trying to launch a small business:



 Hand write a thank-you note to a prospect or customer

 Enter customer or prospect names into a database

 Brainstorm tagline ideas

 Visit a competitor's website

 Write an article to pitch to your local business organization

 Make a list of press release ideas

 Write a press release

 Call a newspaper and ask who the feature editor is for your area of expertise

 Compose an e-mail sales letter

 Call a few prospects or customers to get their e-mail contact information

 Develop a series of survey questions

 Brainstorm advertising concepts

 Write a pitch letter to a radio or TV station

 Get contact information from media outlets

 Plan a renaming of your products

 Work on new product development and introduction ideas

 Invite a customer or prospect to your office for coffee or to discuss new ideas

 Recognize a special prospect or customer

 Discuss a fusion marketing idea with a strategic business partner

 Visit a few marketing-related websites

 Post new information on your website

 Plan your networking calendar for the week

 Call to follow up with networking contacts

 Get price estimates for the printing and mailing of your direct-mail campaign

 Mail samples of your product to top prospects

 Brainstorm ideas for an "enter to win" contest

 Develop a coupon for your product or service

 Rewrite your phone's on-hold message script

 Write an article or other text for your newsletter

 Brainstorm new product or service ideas

 Plan a new customer service activity that will truly delight your customers

 Develop your benefit list and compare to it to your competitions'

 Develop a checklist, top-ten list or other information as a response to a marketing hook



Lautenslager, A. (2007). 33 Marketing Success Tips. AOL Small Business. Retrieved from http://smallbusiness.aol.com/grow/marketing/article/_a/33-marketing-success-tips/20051213183509990012